![]() Of course, you are looking for an inverse relationship between your CAC and your CLV, with your CLV being the higher of the two numbers. Place each of your campaigns in the appropriate box based on where they rank in CAC and CLV. The four quadrants are designated Bad (upper left), Mixed (upper right, lower left) and Good (lower right). In this quadrant chart, CLV is shown on the horizontal line and CAC is found along the vertical line. To analyze for example your marketing performance, you’ll need data on the efficiency by customer acquisition costs (CAC) and on the quality by customer lifetime value (CLV) per campaign. ![]() ![]() With the data in separate quadrants, data points which are similar and those which are not are easy to identify, based on specific characteristics. But there is another use to give us more insight-the quadrant plot.Īs the name implies, a quadrant plot is a scatter plot divided into four equal quadrants or sections. With scatter plots, we can easily display two sets of data to see if there might be a correlation or a connection between them. We plot one variable on the horizontal axis and the other on the vertical axis. It’s a tool used to analyze relationships between two variables to determine how closely the two variables are in fact related. We all had a dabble at school with the odd scatter plot, also known as scatter diagram, scatter graph or correlation chart. □Tip #1: We Plough The Fields And Scatter… There are a number of techniques, plus some great tips, and we have chosen just our top six to kindle your data analyst spirit.ĭata is the new oil? No, data is the new soil.”ĭavid McCandless, British data-journalist It makes it possible to see relationships between data through images, so patterns and trends can be identified. In times of big data, it’s often increasingly difficult to see the (data) wood for the trees, never mind leveraging data to obtain any relevant insight in order to make optimum decisions.ĭata visualization is all about the representation of information or data in a chart, graph or other type of visual format. Visualization gives you answers to questions you didn’t know you had.īen Shneiderman, Distinguished University Professor Emeritus (UMIACS) ![]()
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